Features and Benefits of Drupal

Drupal is the most popular and open source Content Management System. It allows every user to download it modules easily at free of cost. Drupal is written in PHP programming language and having more features and functionality. It is generally used for development at government sites. Also it helps to develop a dynamic site. The main use of Drupal is to develop eCommerce sites. Nowadays people are mostly using eCommerce sites for shopping. No one wants to go out and waste the time. When comparing ordinary eCommerce sites, Drupal offers to create good and solid eCommerce site with secure functionality.

Common features offers by Drupal are:

• Image galleries 
• Uploading and downloading 
• Blogs 
• Forums 
• Newsletter 
• Secure eCommerce 

Most of the developers are using Drupal development for their website due to core features, functionality, different themes, templates and Add-ons for your website. Content management in Drupal is very easy that offer to store the content in a systematic and organized manner. For social networking websites, Drupal has lots of readily available modules to integrate with the web page. Drupal facilitates in keeping the website design differ from content, storing of a content in the database easily with highly scalable.

Benefits of Drupal: 

• Superior security and scalability 
• Easy to use 
• Search engine friendly 
• Higher collaboration and communication with users 
• Ease of customization 
• Infinite Plugins
• Compatibility and clear W3C validation 
• High profile client and high API support 
• Ease of content updating

Imporatnce & Benefits of Magento

Nowadays, no one is ready to go outside for buying or selling. In this competitive world, everyone wants to shop easily without going outside. E-Commerce can help people to store online easily. Magento is the great shopping cart solution for your online store. It has tremendous benefits than ordinary eCommerce sites. In recent years, Magento is getting more & more popular among all web development professionals for the cart solution.

A complete range of products and services are offered through online. People can easily select the product by different color, size and model. Magento allows creative and critical designs to be displayed on the site to show the products. There is no need to spend more amount in Magento like other CMS. It is very cheap and affordable, flexible CMS to create an online store.

Benefits of Magento: 

Ever Growing Community – This Platform is growing well due to affordable price, flexibility, security, creative design.

Effective SEO Result – When comparing other CMS, Magento will help to pull higher rank and more traffic to your sites.

Clean codes and excellent user interface – Magento has cleaned codes and most of the back ends will be more clear with pleasing design.

Infinite Payment Options – Magento offers variety of payment options than other CMS. So, users can easily get benefited by paying through their convenient option.

Excellent Time Constrain – When some projects with the particular short time frame, that time Magento only will be the top list for everyone.

Numerous Plugins – It is so popular due to numerous plugin features and easy functionality and flexibility.

Social Media Online Marketing

In this recent industrious world, Online marketing is only getting bigger and better due to the numerous and excellent tools that it offers to everyone. Social media has completely changed the way of people communicate. If anyone wants to grow their business through online, then social media is the best solution. Most of the companies don’t know the way to include the social media successfully into their business. It offers more benefits for small business and even big business.

• Bring more traffic to your website 
• Increase visitors and likability 
• Inviting interaction 
• Target of exact people related to your business

There are many important characteristic that you need to keep in mind to grow your online business.

• Analyze, Implement and make money. These three things are crucial for your business to create a balance. 
• Market everything about your business so that more customers will be attracted to you and your business. 
• Identify the causes of affecting your business, stop the issues and improve your business. 
• Understand the purpose of your business to grow the market in a correct way. 
• Press releases will help you to grow your online business and provide referral to your business.
• Understand and analyze your business goal product or service and provide the exact marketing about that.

How To Choose A CMS?

Content Management System (CMS) is a software application that allows people to publish, edit and modify the content with internet access. It is used as a collaborative environment to manage the work flow by specific interface. You can control your website materials easily. It is used to manage text, image, audio files, video files, website presentation, social network connection, website traffic, and viewer’s comments. You have to note the following important factors, while choosing a CMS,

Get CMS at the right price:

A cheap product can’t give expected features, functions and aspects. Selecting the CMS with right cost is the first step and helps to get good value-for-money features.

Pre-buying research: 

The buyers could not get a good product, if they are failing to do pre-buying research. You must know about important features and functions before buying the CMS.

A technical CMS: 

Avoid using the technical CMS with an intricate user- interface. It is difficult to use. Because, CMS must be easy to handle the content, update and edit the content. And also it must be webmaster friendly.

SEO friendliness: 

SEO is very important for the websites. Choose CMS for your website with SEO friendliness. You can find the CMS which one having the potential of SEO, while checking with proper analysis and comparison between available CMS.

Extensions, plugins & modules:

While selecting a CMS, you must check with Extensions, add-ons, plugins and modules. These are useful for adding features and functionalities to achieve a target website.

Multi-site management:

Users always want to manage multi-websites from a single back-end. One custom CMS is enough to manage multiple websites.

Useful Tips to Choose Domain Name

If you decided to have a website, a lot of questions are coming in your mind regarding your domain name such as how to choose a perfect domain name, how it will tell about your business, simply, lucky, how to make the domain name so successful and so many other questions.

Your domain name should be easy to remember and tell about your services to your customers and also it is the one of the best ways to bring traffic to your website.

Some useful tips are given below to choose a successful domain name:

• Choose a domain suffix which is appropriate for your website
• Domain name should be precise and short
• Brand-able domain names
• Should be quite specific
• Creating the Domain Logo
• Keywords in the Name
• Use easy to remember English Words
• Avoid Using Numerals
• Make it Short and Easy to Spell
• Do not Misspell Words
• Get All Variations of the Name
• Avoid putting hyphens as much as possible
• Use a simple combination of Words

The Process of Graphic Design

Best E-Commerce SEO Tips

E-Commerce website is not a simple thing, because most of the people purchase through online only. There is no use having an E-Commerce website alone, you need to drive traffic to your website. SEO is the best way to drive the traffic.

Choose Effective Title:

The title is the fundamental part of SEO. It will be the best search term for your product.

Content Optimization:

Avoid duplicate content on your website, because search engine always hates duplicate content and penalized the websites. You can get top ranking in search engine, reputation and long-term relationship with customers. Heading tags and keyword inclusion are important to get top rank.

Image Optimization:

Images can help users to find the particular products online. The ALT tag with keywords is necessary for all the images.

Anchor Text Optimization:

Optimize your anchor text with related keywords and link to internal pages of the website. It helps to enhance visibility in search engines.

Reduce Page Load Time:

If you want to force your users to stay on your website, you need to reduce website load time as much as possible. Otherwise, users will leave the website before it is open.

Category Pages:

Separate your pages under different and related category. It helps to people can find your product and services easily. And also you can enhance search engine indexing and rankings.

Blogging:

Without a blog, it is difficult to rank your site. The blog gives regular updates to your website and this is the best place to share your expertise.

Google Places and Video Marketing:

Google place is the right place to report your detailed information like services, business hours, photos, addresses and live updates, when searches taken under particular location.

Video Marketing is a great technique to contact your customers directly by making company profile, goals, product reviews, services and demonstrations effectively.

Track Your Traffic Details Through Google Analytics:

How do you know about your website traffic and how customers are responding to your services? Using Google Analytics Tools you can track your website traffic information.

Graphic Design Artwork: The Importance of Color Modes

Using color modes is very important to achieve the best result in your graphic design work. Web graphics use RGB, print CMYK & finally PMS Pantone matching system. Color modes are used to display the images by determining the color modes.

RGB:

RGB denotes the primary colors Red, Green and Blue. These primary colors are used to display the pictures on television and computer monitors. White is called as addictive color, it creates when Red, Green, Blue colors are mixed together equally.

The secondary colors are Cyan, Magenta and Yellow. The secondary colors are created from different combination of primary colors. Green and Blue create Cyan, Blue and Red create Magenta and Red and Green create Yellow. Black is created from when Cyan, Magenta and Yellow colors are blended together equally.

CMYK:

CMYK is called four color process, used for media and print purpose. The graphic design is in RGB mode, when it is created. You can convert to CMYK mode, but you should check color modes and printer setup.

In CMYK, black is created when combining the major colors of CMYK. Magenta and yellow create Red, Yellow and Cyan create Green and Cyan and Magenta create Blue. White is created when the absence of the major colors of CMYK.

PMS:

Pantone Matching System (PMS) developed to overcome problems with RGB and CMYK. We can use the spot colors from Pantone color book. It ensures the accuracy and consistency with the printer.

Learn color modes and color models and practice with Photoshop to show the best result of your graphic design projects.

Tips to Improve Your Graphic Design Business

Earning money is difficult in the graphic design business around your competitors. You should plan your ways to survive in the long run. You will get success only if you deliver the projects to client consistently and successfully.

Outsource At Right Time:

Once you get the project, first analyze and evaluate the skills as well as fixing the time frame to complete the project. To get a reward from the client you should give extra works to them. For doing that work, you may need some extra working time period and more people. That time you can hire web designers for contract basis. That will help you to finish your work at the right time and save the money.

Charge as Per Project:

If you want to earn more from the project, charge according to the project. Don’t work for hourly payment. It will reduce your earnings. If you sign into a contract, you have to work more with less pay. The client may ask modifications in the project without payment. So you will get loose. Charge as per project is a success role of your business.

Find Top Paying Clients and Client Referrals:

Always get projects from top paying clients and spend more time on their projects. Give your hard work to complete their project on time. So that, you can get projects from them and also you can ask their reference. Be careful to satisfy the client and treat them like a king.

Logo: Importance of Brand Identity Design

A logo is the graphic representation of a single picture to convey the values and qualities of your brand. A logo is designed by the combination of text-only images, symbols and product/service pictures. Your brand must make a long lasting impression to all visitors. It should be simple, different, effective and impression from your competitors.

A logo is the brand identity of every company or organization for a successful business. It will be the best way to get first-time potential customer. Brand identity takes a lot of ideas and hard work from designer side to make the marketing message by incorporating your business into image.

Why Brand Identity Design Important? 

• You can get individual brand image your company or organization.
• It makes your company seem bigger. 
• It is the best way to advertise your business in a better way. You can reach your targeted customers through your brand advertisement. 
• Brand identity will describe the vision of your business and also it helps to stand out from your competitors. 
• It will play the role of form your business and product image in viewer’s mind.

Search Engine Optimization

Search Engine Optimization (SEO) is the process of ranking your website in search engine results by increase the web visitors. You can get your website in search results by optimizing your target keywords, which is telling the content of your site. You can see the top sites in search engine while search with your target keywords. To get top position in search engine you need to make your site better than others.

Search Engine Optimization secret is nothing but you should follow some methodologies to beat your competitors to reach high ranking on the desired keywords. And also you should add proper and related Meta title, description, keywords and rich content. The last and best step is the proper submission in top search engines and directories.

SEO Techniques:

Basically SEO is processed by two major techniques,

• On-page Optimization
• Off-page Optimization

On-page Optimization:

On-page Optimization is start with research, keyword selection and testing to increase the visibility and readability of your website by involving in various elements of the websites like keywords, Meta tags, content, etc...

Some On-page SEO strategies are,

• Title tags 
• Meta tags 
• ALT tags 
• H1 tags 
• URL structure 
• Internal Linking 
• Content 
• Keyword density 
• Site maps 
• Usability 
• Track target keywords

Off-page Optimization:

Off-page Optimization is done in the off-page of the website to increase the performance of the website in search engines for the particular keyword.

Some On-page SEO strategies are,

• Directory Submission 
• Social Bookmarking 
• Link Building 
• Blogging 
• Forum Posting 
• Blog Commenting 
• Press Release 
• Article Submission

Frequent Changes on Web

From day to day, we are crossing a lot of changes on the web. Let’s take a look on how technology has been played…

Screen Size: 

From 1990 to 2000, the web grew from 640 pixels wide to 800 pixels. Later we decided better it should be 1024 pixels. A few years ago suddenly the technology turned into a new trend. The device with a small screen, tablet likewise one by one entered into the market. After that our idea did not work on the size of the web.

Everyone Uses A Mouse:

Most of the people use a mouse to interact with the device. Some people avoid using the mouse for designing work. Instead of that they are using alternative ways like keyboard shortcut keys. But the real fact is using a mouse is hard to ignore by designer and managers.

Everyone Has Broadband Internet:

The world is growing fast. Everyone would like to get the fast actions in their works. By the way, internet is required thing to everyone and its speed increasing day by day according to the person’s needs. The internet is also a major impact on web design.

Every year everyone’s Computer Gets Faster:

The process of computers and mobile would faster and faster. No need to charge after every action. Mostly, people are looking for better device with battery life and price. For particular computer or mobile device, we would get with twice as fast and same price of old one.